Vice President, Research, Strategic Content Labs
Clarence Poirier has extensive experience in the fields of marketing, media and consumer insights. As Vice President, Research, Clarence Poirier is responsible for consumer insights for Strategic Content Labs clients, and all print and digital media brands within St. Joseph Media, including Toronto Life and FASHION Magazine. His wide breadth of experience includes comprehensive research studies on media habits, new product launches, retail landscapes, and advertising effectiveness. He is Chair of the Magazines Canada Research Committee. Clarence is currently studying for his MBA (Sustainable Commerce) at University of Guelph while maintaining a full-time workload. He is based in Toronto.