Dani Gagnon

Dani Gagnon

The more connected we are, the more forward-thinking the world will become.” – Dani Gagnon

A millennial in a primarily boomer saturated business world, Dani Gagnon is a digital media professor who helps organizations drive business growth through their online presence and digital marketing. She shares insights on internet-based algorithms and how you can leverage them to better connect with target audiences.

Dani Gagnon finds innovative ways to drive business through digital marketing and ensuring organizations are being genuine throughout that process. She runs a digital marketing agency and is founder of `The Like Button` that handles social media consultations and strategies for companies across Canada.

She’s an ‘under-30 influencer’ CEO in Toronto with The GNF Group, who started her business 8 years ago, and has been making a serious impression in the social media world working with brands like CBC, Under Armour, the NDP and MasterCard already.

Gagnon is a Professor in Digital Marketing at Seneca College and teaches Social Media at Camp Tech, as well as beginner and advanced social media workshops in Toronto, and travelling to various locations for corporate training.

She was one of the keynoters at the 2017 Globe and Mail business summit described as a one-day conference of insightful sessions, proven growth strategies and innovative ideas from the country`s brightest business leaders. She`s also spoken to groups such as: the Canadians Parliament (in Ottawa), the Liberal Party of Canada, Smartserve, Bconnected, Strut, and more. A social strategist with a passion for music, Dani is also lead singer/guitarist of the internationally known punk band KINK.

Her specialty is making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about to encourage sharing and engagement. She’s a leader in North America making internet algorithms easy to understand.

Described as a creative tornado, Dani G brings her whole authentic self to each presentation.

Creating Buzz for Your Brand on a Budget

Wednesday, October 24
Time: Part 1: 1:45 PM to 3:15 PM, Part 23:30 PM to 5 PM

This three-hour, fast-paced workshop will show you how to cut through social media clutter by crafting messages that will actually reach your stakeholders. By understanding algorithms and using innovative ideas, you'll be able to create content that will be widely shared. Your next paid social campaign will bring in new business and could cost as little as $30. This workshop will explore how to actually reach your target market through interactive, clever, and truly social content and will share examples of organizations leveraging trending topics in a cool way and turning their brand into a personality online. This workshop is not to be missed by any association marketer who is struggling to turn social media into a successful part of your association’s brand building toolkit.

Learning Objectives

  • Explore the history of marketing and how social media is SOCIAL
  • Delve into the realities of social media algorithms
  • Explore content creation
  • Discuss how to build a following and the power of a like
  • Discover how you can use even a small budget to boost your impact
  • Explore analytics to measure what’s working and what isn’t


Establish Organizational Direction | Deliver Value to Members and Stakeholders