David Coletto, Phd

David Coletto, PhD

Founder and CEO, Abacus Data

David Coletto is one of the founding partners and CEO of Abacus Data. He manages the day-to-day operations and leads Abacus Data’s team of research consultants and strategists, delivering strategic advice and research design expertise to some of Canada’s leading corporations, advocacy groups, and political leaders. David also leads Abacus Data’s Canadian Millennial Research Practice, developed to help clients connect and engage with Canadian Millennials. He is an Adjunct Professor of Public Affairs at Carleton University, where he teaches courses on polling and public opinion, political marketing, research methods, and designing public affairs strategies.

Youthquake: The Rising Power of Canada's Millennials and What it Means for You

Friday, October 26
Time:  8:45 AM to 9:45 AM

There are powerful new forces at work in the modern marketplace, driven by the intersection of disruptive technology and a new generation of consumers, employees, and citizens who were raised differently, have different values and different expectations. This revolutionary change represents enormous risk but also an incredible opportunity for companies and organizations positioned to capitalize on it. This data-filled presentation, will argue that a generational lens is needed by all organizations seeking to understand the dynamics at work in the market. Don't miss the founder of Canada's only research firm dedicated to helping organizations navigate the unprecedented threats caused by the generational change in Canada and around the world.


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