Margo Crawford

Margo Crawford

President and CEO, Business Sherpa Group Inc.

Margo Crawford is a thought leader in small and mid-sized business strategy, finance, human resources and governance. She and her team have been involved with over 250 profit and not-for-profit organizations. She has been an HR and business operations leader in technology companies as well as the public and NFP sectors for the past 25 years. She sits on the boards of Digital Opportunity Trust (DOT), Ottawa Network for Education (ONFE), and the Canadian Museum of Nature Foundation.

Small and Mighty: The Future State of Work for Associations

Thursday, October 25
Time:  4 PM to 5:15 PM

The pressure for associations to transform and adjust to new realities is intense. Creatively leveraging alternate business models, adopting accelerating technologies and organizing into unconventional workplaces is not just an opportunity - it's becoming a necessity. In contrast, organizations that are hanging onto old structures and business models are at risk of becoming irrelevant. This session will delve deeply into the new realities faced by associations and offer strategies for adapting to ensure resilience and sustainability.

Learning Objectives

  • Examine the current factors facing associations in today's climate of disruption
  • Explore strategies for adapting to the rapid pace of change facing associations
  • Discover how to build a plan to ensure resilience and sustainability


Establish Organizational Direction | Manage People | Manage Operations